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Tourism and Automobile Club to Participate in EMITT Exhibition

The Tourism and Automobile Club is set to participate in the EMITT exhibition. This significant event, held from February 6 to February 8, 2025, in Istanbul, provides a unique opportunity to showcase Iran’s art and handicrafts to an international audience. A strategic meeting between the CEO of the Tourism and Automobile Club and representatives from the Azerbaijani provinces of Iran was convened at the Club’s headquarters to plan for this international exhibition. Mohammad Hossein Soufi, the CEO, announced that the Club intends to strengthen Iran’s position in the international arts and crafts sector by presenting its products and achievements at EMITT.

According to Ali Sadegh Moqaddasi, Deputy CEO and Head of Planning and IT, participating in international exhibitions like EMITT offers new opportunities for cultural and economic exchange. Mohsen Safarzadeh, Director of Communications and International Cooperation Development, highlighted the Club’s successful track record in attending 65 international events, expressing that these achievements reflect the Club’s dedication to enhancing Iran’s enduring mental image among other nations.

During the meeting, Alireza Bayramzadeh, Deputy for Tourism and Handicrafts of East Azerbaijan Province, emphasized the importance of increased collaboration between provinces and the Tourism and Automobile Club. He added that closer cooperation in preparing Iran’s pavilion for the EMITT exhibition could significantly aid in a better introduction of the country’s art, culture, and tourism potentials. Reza Heidari, Deputy for Tourism and Investment of the West Azerbaijan Province’s Cultural Heritage, Tourism, and Handicrafts Administration, also stressed that active participation from the provinces in these exhibitions could lead to new investment inflows and boost both domestic and foreign tourism.

Dariush Naderi, Acting Director of the Cultural Heritage, Tourism, and Handicrafts Administration of Zanjan Province, and Kamrouz Anbir, Exhibition Affairs Officer of the Cultural Heritage, Tourism, and Handicrafts Administration of Ardabil Province, pointed out the existing challenges and opportunities, announcing that precise planning and cohesive coordination among all stakeholders are key to the successful presentation of Iran’s pavilion at EMITT.

Recognizing the importance of this exhibition, the Tourism and Automobile Club decided to reserve 100 square meters of space for Iran’s pavilion at the exhibition venue in Istanbul. Mohsen Safarzadeh stated that following the registration of representatives, the positioning process will quickly proceed to ensure that Iran’s pavilion best represents the country’s arts and crafts.

The participation of the Tourism and Automobile Club in the EMITT exhibition can play a pivotal role in showcasing the attractions, art, culture, and tourism potentials of Iran to other nations. Given that EMITT is one of the largest and most prestigious international handicraft exhibitions, active and effective participation in this event can significantly contribute to enhancing Iran’s cultural and economic relations with other countries.

Ultimately, the strategic meeting concluded with discussions on ways to effectively and purposefully participate in EMITT. All attendees agreed that with increased collaboration and coordination, the Tourism and Automobile Club could achieve its objectives at the EMITT exhibition and play a crucial role in better promoting Iran to the world.

The Role of the Touring and Automobile Club in the EMITT Exhibition

The Touring and Automobile Club will participate in the EMITT exhibition to advance Iran’s position in the international art and handicraft arena by showcasing its products and achievements. Leveraging its extensive experience in international exhibitions, the company aims to introduce Iranian culture and art to a global audience.

Planning for EMITT 2025 by the Touring Club

During a brainstorming session between the club’s Managing Director and representatives from Azeri-speaking provinces, detailed planning was made for participation in the EMITT 2025 exhibition in Istanbul. The plan includes selecting standout products, designing the Iran pavilion, and coordinating with provinces for the best display of the country’s handicrafts.

Importance of Collaboration with Azeri Provinces in EMITT

Close collaboration with Azeri-speaking provinces such as East and West Azerbaijan, Ardabil, and Zanjan is crucial in preparing Iran’s pavilion for the EMITT exhibition. This cooperation can significantly help to better introduce Iran’s art, culture, and tourism capabilities to the international community and facilitate cultural and economic exchanges among countries.

Achievements of the Touring Club in Past International Exhibitions

From 2011 to 2023, the Touring and Automobile Club has participated in 65 international events, being among the top booths and participating countries in most of these events. These achievements reflect the club’s commitment to enhancing Iran’s sustainable image among other nations.

Design of Iran’s Pavilion Map in EMITT

The Touring and Automobile Club plans to reserve a one hundred square meter space for Iran’s pavilion at the Istanbul exhibition center. After the registration of representatives is complete, placements will be swiftly organized to best represent the arts and crafts of Iran.

Economic and Cultural Opportunities from Attending EMITT

Attending international exhibitions like EMITT provides new opportunities for cultural and economic exchanges. This presence can attract new investments, increase domestic and foreign tourism, and strengthen cultural relations between Iran and other countries.

Challenges and Solutions for Successful Attendance at EMITT

Organizing international exhibitions comes with challenges, such as cultural differences, the need for precise coordination among stakeholders, and securing appropriate funding resources. The Touring and Automobile Club intends to turn these challenges into opportunities with precise planning and cohesive collaboration with all provinces and representatives.

Impact of the Touring Club’s Presence at EMITT on Iran’s Tourism

The EMITT exhibition is one of the largest and most prestigious international handicraft exhibitions. The active and effective presence of the Touring and Automobile Club in this event can significantly help introduce Iran’s attractions, art, and culture to other nations and considerably boost domestic and foreign tourism.

Future Prospects for the Touring Club after EMITT

Following success at the EMITT exhibition, the Touring and Automobile Club intends to continue developing Iran’s cultural and economic relations with other countries. These successes will serve as a foundation for attending more exhibitions and enhancing Iran’s position in the international arenas of art and handicrafts.